Client
Giorgio Armani
Areas of intervention
  • Art Direction
  • Product & Form Design
  • Primary & Secondary Graphic Design
  • Format Adaptations — from miniature to oversized display mock-up
  • Technical Development
  • Prototype Development

ARMANI – SI

XL designed the iconic Armani Sì bottle — an elegant design featuring a golden ring that creates a link between the man-crafted body and the pebble-shaped cap inspired by nature.