Client
Roger & Gallet
Areas of intervention
  • Art Direction
  • Volume Design
  • Graphic Design
  • Presentation Visuals
  • Color Recommendations
  • Prototyping

ROGER & GALLET

To better segment its offering, Roger & Gallet sought to reinvent its men’s fragrance and establish a new pillar within the range. XL therefore developed a bottle with an angular silhouette and a distinctive identity for the juice — both more powerful and more premium.